Asia is a mosaic of different markets, cultures, languages and market opportunities.
In the popular mindset Asia is lumped together as one huge marketing opportunity, but this hides the reality of its differences and distinctiveness.
From an economic perspective, it includes large but relatively mature markets like Japan and South Korea, as well as large and fast growing markets such as China and India.
But it also includes small and dynamic markets, like Singapore, Vietnam, Malaysia and Hong Kong. There are cultural similarities across the region, but also huge differences in terms of language and business culture.
We specialize in serving clients who want to expand their sales and supply chains in Asia. As well as covering markets across Asia, we also conduct surveys in Europe, including for organizations in Asia who are looking to enter our Local market, and require insight about our Local consumers.
Involves a lot more than just managing the concept of ‘procurement’. Global sourcing involves different aspects related to helping make the product or production process ‘materialize’ on time, on budget, and on specification.
By entering into international sourcing agreements, companies put their reputation on the line. Decisions to manufacture company products in China or other production hubs, can be critical to the company's future In the global electronics contract manufacturing sector, some Asian companies have been known to access new business by virtually giving away the assembly portion of a potential OEM customer’s hardware outsourcing program in exchange for exclusive rights to source material and components for the OEM’s product bill of materials (BOM).
This demonstrates the extent to which suppliers may go in order to gain an edge over the competition in the increasing competitive world of outsourcing.